What type of redirects exist and what is recommended for website migrations?
There are several types of redirects that can be used when migrating a website:
- 301 redirect: A 301 redirect is a permanent redirect that tells search engines that the old URL has been permanently moved to the new URL. This is the recommended type of redirect for website migrations, as it passes the most link equity to the new URL.
- 302 redirect: A 302 redirect is a redirect that tells search engines that a new URL has been found for the old URL. This is not recommended for website migrations, as it does not pass any link equity to the new URL.
- 303 redirect: A 303 redirect is a temporary redirect that tells search engines that the old URL has been moved to the new URL, but that the old URL can still be accessed. This is not commonly used for website migrations.
- 307 redirect: A 307 redirect is a temporary redirect that tells search engines that the old URL has been temporarily moved to the new URL and that the method used to access the old URL should be used to access the new URL. This is not commonly used for website migrations.
- 308 redirect: A 308 redirect is a permanent redirect that tells search engines that the old URL has been permanently moved to the new URL and that the method used to access the old URL should be used to access the new URL. This is not commonly used for website migrations.
For website migrations, it is generally recommended to use a 301 redirect, as it is a permanent redirect that passes the most link equity to the new URL. This will help preserve your search engine rankings and user traffic during the migration process.
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